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Taller, Stronger, Sharper... that's what we knew Horlicks stands for. But in it's latest campaign Horlicks has taken up a new offering. They launched the campaign in January to deal with exam stress. Exam stress affects the children and their parents equally, it also affects the students grades. Horlicks through it's latest campaign "Fearless Kota" … Continue reading Fearless Kota | Emotional Nutrition | Horlicks
India's largest organised retail chain Big Bazaar uses 360 degree marketing strategy to cater to it's different types of customers spread across India. The brand uses an effective mix of social media, TV and newspaper to spread it's messages like "Har Tyohar Big Bazaar" and "Making India Beautiful." They have more than 1.3 million likes … Continue reading 360 Degree Marketing Campaign | Big Bazaar
All of us remember the official 2010 FIFA World Cup song- Waka Waka sung by Colombian singer Shakira. We also remember the Mauka Mauka campaign which was run during 2015 Cricket WC. We will talk about the latter one in this blog post. It was the 2015 Cricket World Cup, and Indian Team was playing … Continue reading Waka Waka for FIFA. Mauka Mauka for Cricket
"We'll take care of you, wherever you are", says Samsung through its 4 minute TVC. The Korean Consumer Electronics company, has a network of 500+ service vans in India and hence it wanted to reach out to the customers to let them know that #SamsungService cares. The idea was to show that while everyone asks … Continue reading Samsung’s Service Van promotion reaches 200+ million views on YouTube
Tata Tea is one among the most powerful Indian brands. It was the pioneer of cause-based marketing in India but with passage of time more brands started building their communication in a similar way. The brand has been running "Jaago Re" campaigns since 2008 to encourage Indian youth to take corrective actions towards various social … Continue reading Jaago Re! | Tata Tea | Marketing