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Coca Cola- Remove Labels this Ramadan

Purpose of the campaign To promote living in a world without labels by abolishing prejudices Why and how it was so successful We are always surrounded by stereotypes and in today’s world the first impression is always considered as the last impression. Coca-Cola, in the month of Ramadan, decided to let people be a little …

P&G: THANK YOU MOM

P&G’s “Thank you Mom” is one of the greatest campaign run by the FMCG giant and has been accepted and gained success all over the globe. Applied at the Vancouver games of 2010 and the Special Olympics of 2011, it made its major push during the 2012 Olympic Games in London where it won 2012 Emmy for Best Primetime Commercial, two Gold Lions awards and three Silver Lions at Cannes. It's tied in with celebrating what mothers do and expressing gratitude toward them for their endeavours, their care and their accomplishments.

#WeAccept | Airbnb

Just around the time when Donald Trump announced the travel ban, Airbnb launched this campaign indicating an indirect opinion on the recent political policy. They used a video to reiterate that they accept people from all around the world, irrespective of their backgrounds, nationality or gods they worship. This helped Airbnb position itself as a global brand with a focus on accepting others. A very short commercial was aired during Superbowl gaining a massive popularity.

Lean Cuisine #WeighThis | 360i Campaign

After facing a dip in sales for almost 6 months, Lean Cuisine, a brand by Nestlé for frozen enteés and dinner cuisines sold in USA and Canada felt a need for re-branding, which included new frozen entree options, new packaging and advertising. And what they come up with is one of the most unique marketing campaign of all time!

Metro Trains : Dumb Ways to Die!

In Melbourne, Australia, Metro Trains needed to get over a basic message: No horsing around close prepare tracks. Jumbled direct could prompt wounds, or even demise, yet rather than average cautioning signs or declarations inside prepare stations, Metro Trains thought of Dumb Ways to Die, a melody that has accumulated 157 million YouTube sees since …

Absolut Vodka : The Absolut bottle

Regardless of having no particular shape, Absolut made its jug the most unmistakable jug on the planet. Its crusade, which highlighted print advertisements indicating bottles "in the wild," was successful to the point that they didn't quit running it for a long time. It's the longest continuous promotion crusade ever and includes more than 1,500 …