A remarkable visual campaign called «Know your Lemons» launched by a British charity Worldwide Breast Cancer became tremendously viral on social media reaching 7 million views within a very short span with just 3 posts on Facebook alone.
The idea was to encourage women to check their breasts more regularly, spot physical warning signs and ultimately help save lives, Worldwide Breast Cancer launched their Know Your Lemons Campaign with full force in February – and the response was incredible.
By creating a catchy campaign name and concept, the #KnowYourLemons Worldwide Breast Cancer campaign gave thousands of women the critical information needed to spot lesser known warning signs and share their personal tales with a thriving community.
The charity set-up a standalone member’s page on Facebook where people could read regular news updates, donate to the cause, and take part in active conversations about the subject. The campaign was successful primarily for its accessibility.
The campaign reached 166 million in just THREE weeks. It is still ongoing and has reached a total of 200 million people as of January 2018.
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