P&G: THANK YOU MOM

P&G’s “Thank you Mom” is one of the greatest campaign run by the FMCG giant and has been accepted and gained success all over the globe. Applied at the Vancouver games of 2010 and the Special Olympics of 2011, it made its major push during the 2012 Olympic Games in London where it won 2012 Emmy for Best Primetime Commercial, two Gold Lions awards and three Silver Lions at Cannes. It's tied in with celebrating what mothers do and expressing gratitude toward them for their endeavours, their care and their accomplishments.

#WeAccept | Airbnb

Just around the time when Donald Trump announced the travel ban, Airbnb launched this campaign indicating an indirect opinion on the recent political policy. They used a video to reiterate that they accept people from all around the world, irrespective of their backgrounds, nationality or gods they worship. This helped Airbnb position itself as a global brand with a focus on accepting others. A very short commercial was aired during Superbowl gaining a massive popularity.

Lean Cuisine #WeighThis | 360i Campaign

After facing a dip in sales for almost 6 months, Lean Cuisine, a brand by Nestlé for frozen enteés and dinner cuisines sold in USA and Canada felt a need for re-branding, which included new frozen entree options, new packaging and advertising. And what they come up with is one of the most unique marketing campaign of all time!

#Knowyourlemons | Worldwide Breast Cancer

A remarkable visual campaign called «Know your Lemons» launched by a British charity Worldwide Breast Cancer became tremendously viral on social media reaching 7 million views within a very short span with just 3 posts on Facebook alone.

Rajasthan Tourism — “Jaane kya dikh jaaye”

In terms of foreign visitors in a year, Rajasthan ranks no. 5 while in terms of domestic tourism it stands on the 10th place out of all the states according to the 2014 data. Surely it is a great place to visit but there exists a polarity between how Indians perceive it as compared to foreigner visitors. 25 years the state realized the need for tourism marketing and set aside a budget of 100 crores for Rajasthan tourism