Coca Cola- Remove Labels this Ramadan

Purpose of the campaign To promote living in a world without labels by abolishing prejudices Why and how it was so successful We are always surrounded by stereotypes and in today’s world the first impression is always considered as the last impression. Coca-Cola, in the month of Ramadan, decided to let people be a little …

Da Da Ding- Nike V/S The Other Women

Purpose of the campaign To pay a tribute to the women who are strong and deserve nothing but respect Why and how it was so successful In 2016, Nike released an epic campaign with the catchiest tune ever “Da Da Ding” (It has been my ringtone ever since), to put across a strong feminist message …

#isitokforguys

Purpose of the campaign To redefine gender roles and the variations in masculinity https://www.youtube.com/watch?v=0WySfa7x5q0 Why and how it was so successful Axe diverged from its target audience of straight male teens who want to become chick magnets by using the deodorant to a part of “Find Your Magic” campaign- an extension of the LGBT campaign …

‘Missed call lagao, muft manoranjan pao’

Purpose of the campaign ‘Media dark’ regions of Bihar to be supplied with entertainment, educative, informative, and brand promoting content through mobile phones. Why and how it was so successful Due to repetitive and prolonged power cuts, rural residents of Bihar were isolated from the ‘media’ and brands found it difficult to penetrate in the …

Superhero Theme Movie Promotion- Movies Now

Movies Now dedicated the entire month of August to promote the screening of the movies belonging to Marvel and DC Comics.

What Unique Marketing Campaigns is all about?

We bring to you the best marketing & advertising campaigns of all time around the globe. From startups to conglomerates, every company follows an integrated marketing approach and they aim to leave a mark on the minds of the consumers. We try to analyse award winning innovative marketing & advertising campaigns. We believe our content …